A new eye-catcher on the wrist is the Rolex Datejust 31 Ref. 278271

Rolex has brought a new Rolex Datejust 31 in Rolesor Everose onto the market under the reference 278271. The new in-house caliber 2236 is installed in it. This means that the Rolex Datejust 278271 has a power reserve of up to 55 hours.

Rolex has brought a new Rolex Datejust 31 in Rolesor Everose onto the market under the reference 278271. The new in-house caliber 2236 is installed in it. This means that the Rolex Datejust 278271 has a power reserve of up to 55 hours. Thanks to the screw-down crown, which is made of 18 carat Everose gold, the watch is water resistant up to 10 bar. The dial of the watch is protected under the sapphire crystal. As with all Datejust models, the date window is at the 3 o'clock position, which is enlarged by the cyclops magnifier in the sapphire crystal.

Striking, classic or elegant?

There are various options for the dial of the new Rolex Datejust 31 278271. Whether in white or in a dark rhodium. In a delicate rosé or a striking aubergine. Elegant in light mother-of-pearl or classic silver. Or even with a chocolate dial. Choice should be there for everyone. You also have a choice when it comes to the indices attached. Depending on the dial color, you can choose between diamonds in settings made of 18 carat Everose gold, but there are also Roman numerals, which are also made of Everose gold, depending on the dial variant. The luminous indices, which are coated with a special luminous material, are simple and simple.

Rolesor – The harmony of steel and gold

The 31 mm case of the Rolex Datejust 278271 is made of stainless steel and 18 carat Everose gold. While the middle section of the case is made of stainless steel, the crown and bezel are made of 18 carat Everose gold. The bracelet of the Rolex Datejust 31 is also made of Rolesor Everose. The outer elements of the bracelet are made of stainless steel and only the middle part is made of Everose gold. When it comes to the bracelet, you can choose between the three-row Oyster bracelet and the five-row Jubilé bracelet. The Oyster bracelet is closed with an Oysterclasp folding clasp and also has a 5 mm Easylink extension. A concealed Crownclasp folding clasp is attached to the anniversary bracelet.


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