Wristwatch production was well known. In 1990, VEB Glashütter Uhrenbetriebe became Glashütter Uhrenbetrieb GmbH as the legal successor to all previous companies in the Glashütte watch industry.
The company can also look forward to well-known advertising partners, such as the captain of the German national team Michael Ballack (2006/2007) or the former Formula 1 driver Christian Danner (2006). Negotiations with Audi Motorsport GmbH took place in the summer of 2008.
Today the product range extends from the PanoDate models (with automatic movement or hand-wound, moon phase, chronograph or tourbillon) to the “Senator” series to the square and sports models. The watches are available in stainless steel, gold or platinum.
Glashütte Original has numbered all watches and milled the number on the underside of the case. This means that each watch is unique and can be more easily recognized if it is stolen.